I developed imagery for this multi-touch marketing campaign promoting the business objective of selling printers and managed print services to schools. An email series was developed for a targeted database of contacts, with a range of messages appropriate for different parts of the customer journey. Emails directed prospective customers to a co-branded landing page where they could engage with HP's and the channel partner's messaging, download informative assets and fill out a form to contact the channel partner. Furthermore, I developed imagery for Google AdWords display ads, and Facebook social ads for each call to action.